While Saaho and Prabhas are two of the most talked about topics on the internet today, the launch of this massive theatre screens in Nellore called EPIQ is also been talked about. It is also called the Baahubali of screens and the first of its kind in our country. Qube Cinema had introduced the EPIQ Screen a couple of days back and had Ram Charan launching the cinema today. Plans of making a shopping area and food hall around the screen is also being talked about. Ram Charan confessed at the launch that he hopes to watch his upcoming film, Sye Raa Narsimha Reddy over there.
A portal quoted Saaho’s cinematographer, Madhie saying, “EPIQ will have a terrific impact on the movie industry, giving us greater scope in how we produce feature films. Knowing that audiences can have an immersive experience will increase the creative possibilities for us; in terms of visuals, sound and more.” It also quoted the press release and wrote, “The state-of-the-art technologies makes EPIQ the best in the business including 4K RGB laser projection, Dolby Atmos Immersive Audio, a 1:1.9 screen aspect ratio that is optimised for both scope and flat movies with razor sharp images, higher brightness, increased contrast and a wider colour gamut.” While the mega screen will be a 670-seater, the other screens will have 170 seats each. “We are expecting to draw audience from around the area and those commuting via National Highway (NH) 16.”
CEO of Qube Cinemas, Harsh Rohatgi was quoted saying, “As a premium large format of exceptional quality, EPIQ will have the power to inspire a revival in how people engage with movies, drawing them back to the theater for an incredible experience. We are in talks with exhibitors across the country to add new Qube EPIQ screens and hope to announce several upcoming sites before the end of this year.”